Marketing for startups: how to create a successful strategy

Marketing for startups: how to create a successful strategy

Carefully planning your marketing strategy is an essential factor in achieving your business objectives. When we talk about marketing for startups, this planning is even more important to create a successful strategy with the limited budget that this business model allows.

For companies that are at the beginning of developing a scalable business, it is necessary to implement some marketing pillars such as growth hacking, paid media, among others, so that the company can grow faster and more solidly.

In this article, we will talk more about good marketing practices for startups and how we can help you scale your business efficiently, with planning and implementing a successful strategy.

First of all, know who your persona is
Persona is much more than target audience. She is your ideal customer, identified through a lot of research (including field research) and analysis.

While the target audience covers more general demographic data about your audience, the persona defines behaviors, habits, motivations and personal goals compiled into a single “person”: your ideal customer.

It is this persona that will guide your marketing plan and all your strategies, especially content production. In fact, for content to be, in fact, effective and relevant, it is created and disseminated in sync with the moment of your customer’s journey, mirrored by the in-depth analysis of your persona.

Produce innovative and interesting content
Anyone who is launching a startup on the market certainly has a lot of relevant content to share, including market data and research that are essential for their journey as an entrepreneur.

These types of content can be used as a first step in the consumer’s journey of discovering the startup, who will be educated with each piece of content you share.

The dissemination of relevant content without explicitly selling the brand is one of the pillars of Inbound Marketing that makes startups grow, and, by investing in this strategy, you can generate much more engagement and authority, positioning your business more assertively in the market.