When we talk about humanizing marketing for startups, we are not just referring to putting the customer at the center of business strategies, and leaving products and services in the background, but establishing a true emotional connection by showing empathy and authenticity in communication with the public.
But developing a humanization strategy for startup marketing involves balancing the desire to build solid relationships amid the incessant search for innovation and digitalization, often prevalent in a technology company.
Does it seem like a difficult equation to solve? So stay with us, because in this article we will explain how the humanization of marketing for startups can help technology companies gain space in the market and build solid relationships with their customers.
Why is the humanization of marketing for startups important?
Brazil has 12,700 startups, according to the Brazilian Startup Association. Ironically, these companies born digitally face the challenge of gaining consumer trust in the dynamic and competitive scenario that is the internet.
Hypothetically, this would be easy to solve, as a startup offers an innovative product or service, right? But for any innovation to reach consumers, it is very important to establish a marketing strategy for startups designed with what the public is looking for in a brand.
And it is precisely in this context that the humanization of marketing for startups comes into play, a strategy that is increasingly valued every day, as its objective is to place the customer at the center of all actions to establish an authentic and lasting connection.
To work, a humans first strategy is based on two objectives:
Grab the consumer’s attention…
Earn your trust.
Why invest in the concept of humans first in marketing for startups?
When we think about applying the concept of humans first in marketing for startups, we need to establish communication that works for both the internal and external audiences.
Therefore, the first objective when investing in this trend is to attract talent, the famous Employer Branding. After all, qualified professionals value companies that have an organizational culture focused on people and demonstrate genuine concern for employees.
