Gain sales traction with Content Marketing

Gain sales traction with Content Marketing

In another piece of content from the T.E.C.H Marketing series from Agência NoAr, we’re going to talk about sales traction with marketing, that is, how to use content marketing to attract and convert customers, boosting sales and growth of your company, regardless of size or sector of activity.

To promote sales traction with content marketing, a focus is established on offering quality content to the target audience at all stages of the sales funnel.

But how to put this sales traction strategy with marketing into practice?
Content marketing is one of the best digital marketing strategies. It consists of creating and distributing relevant and current content to attract, engage and convert a lead into a customer.

In this sense, the objective of content marketing is not to sell directly, but rather to offer information that resolves doubts, solves problems and meets the needs of a company’s target audience.

Through content marketing, a company can establish its authority and credibility and build a relationship with the customer.

But to establish a successful strategy, you need a team of experts who will know exactly how to attract with value and convert with strategy.

Top of the funnel: Attract with value
The foundation of a content marketing strategy is the creation and distribution of quality content to your audience. Content can consist of blog articles, e-books, whitepapers, infographics, informational videos, podcasts, among other formats.

Content needs to be informative or educational and needs to bring genuine value to readers, especially in answering questions, resolving problems and providing insights. Your company needs to become a trusted source of information.

For example, if a company specializing in personal loans wants to attract potential customers, it could publish articles on economic trends, personal finance best practices, and step-by-step guides for solving common problems.

Content with these thematic axes not only attracts the attention of the public interested in personal credit, but also establishes the company as an authority on the subject. This is one of the strategies that Agência NoAr uses in Simplic’s content marketing.

Middle of the funnel: Convert with strategy
The conversion stage in content marketing involves directing a lead to the middle of the funnel. You can do this in three ways:

Assigning calls to action in content – the famous CTAs;
offer rich content in exchange for the lead’s contact information through an e-book or White Paper (we did this in exclusive Inbound or “Inboring” Marketing content);
or even when segmenting content for different stages of the purchasing process.
Through this strategy, your company can develop a segmented mailing list, made up of people who show or have already shown interest in the products or services offered by your company.

Bottom of the funnel: build lasting relationships
With a content marketing strategy, the conversion stage is just the beginning of a lasting customer relationship through the continuous delivery of quality content that keeps your customers engaged with the brand.

Keeping customers interested in your brand after purchase greatly increases the possibility of customer retention and loyalty and can pave the way for them to become advocates for your brand.