CONSULTANCY
Our strategic consultancy services are designed with the following key objectives:
• Conducting comprehensive assessments of organizations to identify and diagnose communication challenges within the economic, social, political, environmental, technological, and legal contexts.
• Reviewing and refining the mission and market positioning strategies of organizations to ensure alignment with their goals.
• Developing clear communication objectives, which are subsequently translated into actionable work plans, strategies, and timelines.
• Enhancing the technical capabilities of executives and staff in the fields of Communication and Public Relations.
PRESS MANAGEMENT
Through its Press Office, Publicus delivers a range of complementary activities designed to create integrated media solutions tailored to each client. Our goal is to maximize the exposure of organizations and individuals across key national and international media outlets, thereby enhancing the visibility and transparency of their actions.
For large corporate events, we offer dedicated press rooms equipped with essential resources and information to effectively support media representatives. This approach ensures that the coverage of our clients’ initiatives is both comprehensive and impactful.
PUBLICATIONS
Publicus offers a range of tools for print, audiovisual and digital communication, based on a model that ensures universal access to information from organisations and reinforces their commitment to transparency and good governance, such as:
• Institutional Profiles;
• Newsletters;
• Manuals;
• Annual reports;
• Social accounting reports;
• Website content;
EVENT MANAGEMENT
CSR PROJECT MANAGEMENT
This hub is focused on fostering effective partnerships between the private sector and local development support institutions. Our approach involves identifying social projects that can be supported by private investment and formulating integrated corporate social responsibility (CSR) policies, alongside comprehensive project cycle management. Our services include:
- Evaluation and Identification of Social Projects
- Facilitation of Public-Private Partnerships (PPP)
- Comprehensive Management of Corporate Social Responsibility (CSR) Initiatives
STAKEHOLDERS ENGAGEMENT
To enhance the coordination and balance of interests among organizations and their stakeholders, Publicus provides a service designed to identify opportunities for influencing the decision-making process. This service employs a participatory methodology that fosters constructive dialogue on key issues, including political, social, economic, legal, technological, and environmental matters. A vital component of our approach is the inclusion of a grievance mechanism within stakeholder engagement initiatives, ensuring that concerns are addressed effectively and equitably. The core values guiding this process are:
• Involvement
• Dialogue
• Responsibility
• Transparency
• Trust
CRISIS MANAGEMENT
Publicus offers customized crisis management services that drive positive outcomes in today’s fast-paced market. Our effective strategies safeguard your organization’s reputation and maintain stakeholder trust. We empower clients to navigate challenges confidently, particularly in merging markets, by leveraging market-specific insights to anticipate and respond to potential issues.
Our expert guidance mitigates reputational risks and fosters transparency, allowing organizations to emerge stronger and more resilient. With Publicus, transform challenges into opportunities and position your organization for success in a competitive landscape.
INTERNAL COMMUNICATION
Publicus specializes in developing internal communications campaigns that align strategy with culture. With a focus on enhancing employee engagement, Publicus empowers organizations to
achieve better results by fostering a workforce that is more connected and invested in the business. Through innovative communication strategies, we help bridge the gap between corporate objectives and employee understanding.
Ultimately, this approach drives a more cohesive and motivated workplace. By ensuring that employees are well-informed and engaged, organizations can cultivate a collaborative environment that aligns individual contributions with overall business goals, leading to improved performance and job satisfaction.
OUR TEAM
Publicus has honed its expertise in communication and public relations across various sectors, leveraging proprietary research and co-creation methodology to develop transformative strategies tailored to client needs. We have expanded our capabilities to include digital marketing, crisis communication, corporate social responsibility (CSR), data analytics, brand management, stakeholder engagement, event management, training and development, media relations, and cultural competence. This diverse skill set enables us to effectively meet client demands and adapt to the dynamic communication landscape, allowing us to deliver innovative solutions that create meaningful impact in today’s market.
DOMESTIC MARKETING ASSESMENT
Publicus elevates public relations by conducting comprehensive domestic market assessments that engage interest groups to gain insights into consumer behavior and market dynamics. This approach allows organizations to understand how different stakeholder groups perceive their brand, enabling the development of authentic communication strategies that build trust and strengthen community relationships.
Additionally, Publicus assesses the effectiveness of communication initiatives by evaluating the tools and strategies used in public relations campaigns. Our evaluations ensure alignment with organizational objectives and provide actionable insights, empowering you to enhance transparency, improve stakeholder engagement, and strengthen your organization’s reputation and credibility in the marketplace.
MONITORING & EVALUATION
We provide solutions for assessing the impact of organizations’ activities through the application of tailored methodologies for evaluation and measurement. Our focus is on developing specific programs that enhance internal capacity for continuous monitoring, aligned with the organizations’ objectives and desired outcomes. Our offerings include:
- Establishment of Communication Metrics and Key Performance Indicators (KPIs)
- Audit Evaluations
- Formative Research Studies
- Media Analysis Reports
